Leads Contacted
1,847
↑ 12% vs last week
Open Rate
48.3%
↑ 3.1pts vs last week
Replied
6.2%
→ flat vs last week
Calls Booked
14
↑ 4 vs last week
Active Campaigns
Opens This Week
Engagement Breakdown
Sent
1,847
Opened
892 48%
Clicked
214 11.6%
Replied
115 6.2%
Interested
38 2.1%
Booked
14 0.8%
Deliverability
Bounced
42 2.3%
Unsubscribed
18 1.0%
Spam
3 0.2%
Summary
- Accountants campaign leading with 52% open rate and 6 calls booked — strongest performer this week.
- Thursday send window outperforming all other days — consider concentrating volume mid-week.
- Solicitors campaign underperforming; recommend pausing and testing new subject line variants.
- Spam rate at 0.2% — within healthy range, no inbox warming needed.
Top Steps by Open Rate
| Step | Sent | Opens | Replies |
|---|---|---|---|
| Accountants · Step 1 | 420 | 52% | 8.1% |
| Mortgages · Step 1 | 380 | 44% | 5.3% |
| Fin Advisors · Step 1 | 290 | 41% | 3.8% |
| Solicitors · Step 3 | 757 | 29% | 1.2% |